Description file, Raw data, Excel file, SPSS data file.
Title: Breakfast Items
Source: Green and Rao (1972)
Description: Preference orders for 42 individuals on 15 breakfast items,
in decreasing order of preference.
The breakfast items are:
1 toast pop-up
2 buttered toast
3 English muffin and margarine
4 jelly donut
5 cinnamon toast
6 blueberry muffin and margarine
7 hard rolls and butter
8 toast and marmalade
9 buttered toast and jelly
10 toast and margarine
11 cinnamon bun
12 Danish pastry
13 glazed donut
14 coffee cake
15 corn muffin and butter
Description file, Raw data, Excel file, SPSS data file.
Title: Breweries
Source: Borg and Bergermaier (1982)
Description: Beer drinkers were asked to rate 9 breweries on 26
attributes. The attributes were, e.g., Brewery has rich tradition or
Brewery makes very good Pils beer. Relative to each attribute, the
informant had to assign each brewery a score on a 6-point scale
ranging from 1=not true at all to 6=very true. The resulting
scores are therefore taken as similarity values.
Description file, Raw data, Excel file, SPSS data file.
Title: Contrived Color Preferences
Source: Davison (1983)
Description: Contrived color preferences of six persons (A to F).
The data are ranks, where 1=most preferred.
The colors are:
1 Orange
2 Red
3 Violet
4 Blue
5 Green
6 Yellow
Description file, Raw data, Excel file, SPSS data file.
Title: Empirical Color Preferences
Source: Wilkinson (1996)
Description: Empirical color preferences of 15 persons.
The data are ranks, where 1=most preferred.
The colors are:
1 Red
2 Orange
3 Yellow
4 Green
5 Blue
Description file, Raw data, Excel file, SPSS data file.
Title: Political Party Preferences
Source: Norpoth (1979)
Description: Dominant preference profiles (columns) for German political
parties in 1969. A score of 1 indicates most preferred.
The columns in the table are as follows:
1 SPD (social democrats)
2 FDP (liberals)
3 CDU (conservatives)
4 NPD (nationalists)
5 DKP (communists)
6 freq
The column freq shows the frequency of the respective preference order in
a representative survey of 907 persons.